Cross-border transaction for Abergavenny Fine Foods

Cross-border transaction for Abergavenny Fine Foods

The GS Verde Group has advised Wales-headquartered food production business, Abergavenny Fine Foods (AFF) on its acquisition by The Frostkrone Food Group, based in Europe.

Nigel Greenaway, Chief Executive of GS Verde Group and Corporate Director of Greenaway Scott said, "We were delighted to advise on this cross-border transaction. Not only is this acquisition an exciting development for both AFF and The Frostkrone Food Group, but also for further opening up Wales and Welsh business to the world."

AFF, who employ about 200 staff, make finger food and snack combinations in the form of deep-frozen goods or as fresh produce. The product range includes finger foods such as Halloumi Fries, Jalapeño Poppers, Mac'n'Cheese Croquettes, Jaffa Cake Bites as well as goat cheese products.

In comments recently reported in the press, Jason Rees, Managing Director of AFF, said: "We are very excited to be joining the Frostkrone Food Group and continuing on our growth journey in frozen and chilled finger food together, bringing more value and job security to Wales and the local area in the process."

Abergavenny Fine Foods will continue to export its product range to Australia, Japan and the US, where it has strong business connections. This acquisition will mean that AFF are able to expand into more markets and further strengthen its market position and consolidate its standing beyond the UK's borders.

For more information on the deal, the full news article is available here: Insider Media

Additional industry links to article:


"GS Verde Accountants have been invaluable during an important and rapid growth phase of our business."

Nick & Jon Bird, Partners, SquareBird

"There are lots of accountancy firms that we could have chosen from to work with however there was a distinct difference in the approach and service level that was offered by GS Verde Accountants."

Kevin Dunn, Director, UKMD Ltd

"They are our finance team; and they are on top of our accounts and our financial strategy. We rely on their expertise to help us drive our business forward and they meet every aspect of our needs"

Mike Stephens, Director, English County Contracts Ltd

"We know that we cannot get a better or more reliable service – we don’t even have to think about it. GS Verde Accountants go beyond the call of duty"

Jonathan Gould, Managing Director, GWorks Ltd

"Worth absolutely every single penny – this is the single best decision we have made in the last year. For every single person we have spoken to at GS Verde Accountants – nothing is too much."

Hannah Kennard, Director, AK Plant Services Limited

"I feel valued as a client. I get rapid responses to any emails or calls; and I must say the GS Verde Accountants team are brilliant. I already feel freer to concentrate on setting the strategic direction for the business"

Mark Burland, Director, First Class Comms Ltd t/a FCC