Winncare, a leading European manufacturer of beds, pressure care products, patient handling equipment, and hygiene solutions has acquired Herida Medical, strengthening its pressure area care portfolio and providing entry into the maintenance and decontamination market. The GS Verde Group advised on the deal.

Herida Medical, based in Leeds, has built a successful mattress range having launched the highly regarded Avon brand and developing two of the leading dynamic systems in the Argyll and Pure Air range of mattresses. Employing more than 70 staff, the business supplies healthcare organisations in the UK and export markets including Australia. The company has demonstrated a consistent and solid growth over the past years and is expected to exceed £14.5M in revenues this year.

Laurent Faugere, President of Winncare Group said: "The acquisition of Herida Medical continues to position Winncare as a leading provider of innovative healthcare solutions that improve outcomes for dependent people. Herida joins Winncare Group as our second UK acquisition, and we are excited about the opportunities for growth the combined expertise will deliver. Our focus is on supplying quality products that add value for our customers and clinicians, both in the UK and through our export markets. The additional manufacturing capabilities the acquisition brings strengthen and extend the services Winncare are able to offer in the UK and our combined portfolio means we can deliver an unrivalled solutions-based approach to pressure care management."

Herida's managing director Sean Spencer, who is continuing in his role, says: "The acquisition by Winncare marks the start of an exciting new era for our business. Over the last few years, we have spent time appointing the right people and the right teams in order to grow and with the strength of Winncare behind us, there is the opportunity to escalate this further. I predict a very bright future for us in the pressure area care sector."

Dealmaking experts GS Verde Group advised throughout the transaction.

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